A sales promotion refers to a marketing strategy where a business uses a temporary campaign or offer to increase interest or demand for its product or service. These campaigns often take the form of discounts or other customer incentives to attract buyers.

There are many reasons why a business may choose to use a sales promotion (or ‘promo’), but the primary reason is to boost sales. Sales boosts may be needed to reach a quota as a deadline approaches or to raise awareness of a new product. Beyond driving sales, promotions can also serve to build customer loyalty and increase brand awareness in the market.